Connecting Japanese storytelling tradition and global creative talent with audiences worldwide.
A global entertainment leader rooted in a rich Japanese publishing heritage since 1945, KADOKAWA discovers and nurtures creative talent in Japan and internationally to produce stories that captivate the world. Guided by our Global Media Mix strategy, our library of over 140,000 original titles serves as the primary source material for high-quality consumer products, lifestyle brands, promotional campaigns, and commercial partnerships worldwide.
Featured Collaborations
LAWSON (mainland China) × AZUKISAN
In spring 2026, the popular character ”AZUKISAN” held a large-scale collaboration campaign titled “Delicious Convenience Store” at Lawson stores across China. In addition to a rollout covering more than 7,000 stores nationwide, 11 large themed stores designed to reflect the world of the original work were also opened. Across more than 2,850 stores in the Jiangsu–Zhejiang–Shanghai region, original boxed meals, light meals, beverages, and other products featuring limited-edition illustrations were widely sold.